Everyone Loves A Good Story

In October, TomTom launched an interactive campaign designed specifically to drive sales to their new e-commerce platform. With the first set of results in from the initial campaign releases, I thought we should pass on our findings to help you develop better banner ads.

At Tippingpoint Labs we have more than twenty years of video production expertise and we’re still amazed at some of the things we need to keep in mind when we’re about to shoot on location.

An important part of any brand strategy effort is the development of a sub-brand hierarchy. How close of a relationship should master and sub-brands maintain?

It is no coincidence that the websites that get the most traffic are the ones that are updated the most with new content. But producing new content every day takes a lot of effort, so it is easy to see why more and more sites are letting visitors add content.